What type of marketing techniques did you rely on in 2016? Were you happy with the results? Are you looking to improve your performance this year? Regardless of what you have done in the past, it’s important to keep one eye on the future. There’s nothing wrong with focusing on what generated the [...]Read more
Are you an attorney? Do you work for a law firm in some other capacity? If you answered yes to either question, you may be fully or partially responsible for creating and carrying out a comprehensive marketing strategy. Law firm marketing encompasses a variety of tasks and responsibilities. For exam [...]Read more
When it comes to the wonderful world of social media marketing, there is no shortage of opportunity. As a small business owner, entrepreneur, or business professional in general, there is no better time than now to focus more time, money, and resources on social media marketing. Consider this statis [...]Read more
Your website design has a directly impact on search results. If you’re familiar with the term “SEO,” then you’re probably also familiar with the term “keyword.” Keywords are major components of SEO for lawyers, but they are not the only ones. If your law firm website design is poor, keyw [...]Read more
Your website is your business card. As such, you need to make sure it includes all the pertinent information about your law firm. There are no hard and fast rules you have to follow for your attorney website design. However, generating leads and building trust with prospective clients on your websit [...]Read more
Reach out to an actual veteran legal marketer, not a sales person.