When it became clear that Covid-19 was going to have a massive impact on our world, every business owner had the same thought; How’s this going to impact my business? My clients are exclusively law firms and I started going through every imaginable scenario trying to think of how this would im [...]
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Most of our clients hire us with the goal in mind of making their phone ring more often. Ultimately however, what our clients really care about is getting new clients that they can attribute directly to our marketing. As you might imagine, what’s critical in making that happen is measuring the amo [...]
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Career paths in the legal industry, like every many other industries are in a state of change. For ages, the the typical career path for lawyers went something like this; Finish law school Pay your dues for years at larger firm with the hopes of becoming a partner Eventually see your name on the sig [...]
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Most negative experiences business owners have with SEO fall into some variation of the two following scenarios: Scenario A: Month 1 SEO Service: You pay your bill, no results Month 2 SEO Service: You pay your bill, no results Month 3 SEO Service: You pay your bill, no results Scenario B: Month 1 SE [...]
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One thing we learned very early on in our business, is that for clients in large cities who are in a competitive legal area of practice (and let’s face it, there are very few that aren’t competitive), it’s very difficult to get 1st page rankings. You need to do everything correctly from buil [...]
Read moreReach out to an actual veteran legal marketer, not a sales person.