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In today’s digital world, when someone needs legal help, they turn to search engines like Google. As a divorce lawyer, having a strong online presence is crucial for attracting potential clients. SEO helps to optimize your website and online content so that it appears prominently in search engine results when people search for divorce-related legal services.
The search term “divorce lawyer” is highly competitive in the legal industry. According to recent studies, it is one of the most searched-for terms in relation to legal services. In fact, the keyword “divorce lawyer” receives millions of monthly searches across the United States.
However, note that the competition for the term “divorce lawyer” varies depending on the location. In major metropolitan areas, such as New York City or Los Angeles, the competition for this keyword is incredibly fierce. The high population density and the large number of law firms in these areas contribute to the intense competition.
See how Elite has helped our clients dominate their market areas.
Kirker Davis LLP’s is the perfect example of how the combination of factors such as good site architecture, elegant design, powerful backlink profile and a constant on-page optimization is crucial to stay in the top positions on Google, even when the search term is quite difficult to rank. Some of his practice areas include:
New Users
New Leads
New Keywords – Top 3 Results
Malman’s account has been one of the most challenging but rewarding projects of all times. We redesigned their website from scratch, and put together our best SEO strategies to optimized their main keywords. The result? Malman has stayed in the top positions of search results since the second trimester of this year. Some of his practice areas include:
New Users
New Leads
Increase Conversion Rate
After their split, we needed to build a brand-new website and SEO from zero without using any of the Blackburn & Green’s assets we built for years. We faced several challenges in the process, but combined efforts led us to put Blackburn Romey as one of the biggest law firms across Indiana once again, both online and offline. Some of his practice areas include:
New Users
New Organic Keyworks
Web Traffic Increase
Ted has been on board with Elite Legal Marketing on building a new strategy. We have redesigned multiple section of his website, into high converting pages. We focus on making sure that our clients trust our expertise and feel comfortable. Some of his practice areas include:
Increase New Leads
New Users
New Keyworks #1
We have worked on TK’s project since the very beginning of Elite Legal Marketing, and we have seen them grow online big time. From redesigning their whole website to fixing technical issues, we have used the best strategies to make TK Injury Lawyers rank in the first places of search results. Some of his practice areas include:
New Conversions
New Users
Increase Conversion Rate
Elite Legal Marketing specializes in creating tailored strategies for divorce attorneys and other lawyers.
Technical optimization ensures that your website is easily crawlable and understandable by search engines. This includes optimizing page speed, improving mobile responsiveness, and implementing proper meta tags and schema markup. A fast and user-friendly website improves the overall user experience and increases the chances of potential clients staying on your site.
Auditing your online presence refers to the process of assessing and evaluating your law firm’s digital footprint. It involves a comprehensive analysis of the front- and back-end of your website, social media profiles, online directories, and content marketing efforts. This includes analyzing the website’s design, user experience, and accessibility. A well-designed and user-friendly website can significantly impact how potential clients perceive your firm and can increase their likelihood of contacting you.
Auditing your online presence also involves reviewing your social media profiles and online reviews and assessing how effectively you are utilizing these platforms. A strong social media presence can enhance your firm’s visibility, allowing you to connect with potential clients and establish credibility in the legal industry. Additionally, online audits can unveil whether someone else has copied your content, which is a common occurrence that hurts your ranking as Google penalizes “duplicate content.”
Creating high-quality and relevant content is key to attracting potential clients and building your online reputation as a knowledgeable divorce lawyer. Our team of content writers can create informative articles, web pages, and FAQs. By providing valuable insights and advice, you position yourself as an authority in your field and build trust with potential clients.
Off-page optimization involves building high-quality backlinks to your website from reputable sources. Our team focuses on natural link acquisition through guest posting, influencer outreach, press releases, and content promotion. We’ll discuss this hotbed topic further in the section below.
Local SEO helps you connect with potential clients in your area who are actively searching for divorce-related legal services. Here are some key strategies to make your firm unmissable:
Claiming and optimizing your Google My Business listing is crucial for appearing in local Google results. Ensure that your listing contains accurate and up-to-date information about your firm, including your address, phone number, and business hours. Even what photos you post here matter! Also, encourage clients to leave reviews, which Google rewards.
Optimize your website content with local keywords relevant to your area. This includes incorporating location-specific terms in your page titles, meta descriptions, headings, and content. Additionally, creating location-based landing pages can help you target specific cities or neighborhoods within your area.
Listing your firm on online directories can improve your visibility in local search results. Ensure that your information is consistent across all directories, including your divorce law firm name, address, and phone number. This consistency helps search engines verify the legitimacy of your business.
Link-building is an essential aspect of any effective SEO strategy. It involves acquiring quality backlinks from reputable websites to improve your website’s visibility and authority in search engine rankings. However, it’s crucial to approach link-building ethically and avoid shady practices that could end up damaging your SEO efforts.
One of the most common types of shady link-building is purchasing backlinks. While it may seem tempting to buy a large quantity of links at a low cost, this can have severe consequences for your website’s SEO. Search engines like Google have sophisticated algorithms that can detect unnatural link patterns, and they penalize websites for engaging in such practices. If search engines discover that you have purchased backlinks, your website could be demoted in search results or even removed altogether.
Another questionable link-building technique is participating in link schemes. These schemes involve exchanging links with irrelevant or low-quality websites solely for the purpose of boosting rankings. Using automated link-building tools can also have negative consequences. These tools often generate large quantities of low-quality links that offer little to no value to users. Some marketing firms will also buy fake Instagram followers for clients or engage in spammy blog commenting schemes. If your website is associated with spammy or irrelevant links, it may be penalized and perceived as untrustworthy or unprofessional. Building a solid online reputation requires patience and establishing a network of high-quality and relevant backlinks.
Here are some of the trusted practices used at Elite Legal Marketing:
Rather than focusing on acquiring as many links as possible, we prioritize building relationships with authoritative websites in the legal industry. By collaborating with trusted websites, we can secure high-quality backlinks that not only improve your search rankings but also enhance your online reputation.
One of the best ways to attract natural backlinks is by creating valuable and shareable content. Our team of content writers can develop compelling articles, videos, and infographics that resonate with your target audience.
Engaging with your target audience through social media and online communities can also lead to natural link-building opportunities. By participating in relevant discussions, answering questions, and sharing valuable insights, you can establish yourself as an authority and attract backlinks.
Increasing your law firm’s online visibility has serious value. The legal industry is highly competitive and being able to outrank your competition on desktop, mobile, and local searches can drive more traffic to your law firm. In fact, nearly 50% of local searches on smartphones lead to physical visits. The equation for success is simple – more quality traffic means more quality cases.
One thing lawyers often fail to realize is that website traffic does not always means you’ll get the big dog cases. Why? Because folks with those monster cases are qualifying a dozen law firm websites. You need to be different, authoritative, and the no-brainer option. When it comes to converting the cream of the crop into landmark casework, we have a proven track record.
Search engines are constantly changing. They are trying to find the best lawyer based on what the searcher is looking for. We are constantly learning, testing, and optimizing based on what will keep our clients soaking up traffic and casework. Because we’re a performance based agency, we’ll be working closely to target the types of cases, and the specific goals we set together.
If you’re a divorce lawyer looking to enhance your online presence and attract more clients, Elite Legal Marketing has the knowledge and experience to get you there. Our team of SEO experts understands the unique challenges and opportunities in the legal industry and can develop a customized strategy just for your divorce lawyer SEO needs. Reach out today and get started!
See how Elite has helped our existing clients dominate their market areas.
“Truly interested in helping our firm grow. I’ve worked with Brian at Elite for over 6 years now. You expect any company you bring your business, to be honest, ethical, and to deliver on your expectations. What has set him apart from the numerous other marketing firms that I’ve encountered is that he has always been proactive about modifying our tactics ahead of the competition. He has never once tried to ‘sell’ me on a service, but is truly interested in helping our firm grow.”
“It was a pleasure. No other way to put it. Emails were promptly responded to. Phone calls returned. Just an amazing top to bottom experience with Elite Legal Marketing. I can’t speak highly enough about both my experience working with them as well as the finished product of my firm’s website … There’s nothing about my relationship with the team at Elite Legal Marketing that I would change. I consider myself lucky to have found them and look forward to working w/them in the years ...
“Elite Legal Marketing has far surpassed our previous online marketing agency (Findlaw) in every way, from their service oriented approach and transparency to the results our practice has seen, I cannot recommend any online marketing company as highly as I would recommend Elite for lawyers who really want to break through in their market. I cannot recommend any online marketing company as highly as I would recommend Elite.”
“Elite Legal Marketing is a best-in-class agency. Beyond that, their business ethics are exemplary. Holly Davis and I have worked with them for the better part of a decade and they never, never failed to deliver.”
“I am a solo practicing divorce attorney in Annapolis, Maryland. I have worked with Brian at Elite Legal Marketing for about 2 years. Before switching to Brian, for the previous 6 or so years, I had worked with other web marketing firms, including Scorpion, with inconsistent and usually frustrating results. After switching to Brian, my results became consistently solid. Brian delivers what he promises, and I couldn’t be happier. First he built for me an amazing website. Then he worked t...
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