PPC Management

Looking For A Specific Type of Legal Client?

Pay-per-click advertising is the most targeted medium to make sure your firm is visible to your ideal client

PPC Management Services by Elite Legal Marketing

We'll turn the data from your PPC campaign into intelligence that your law firm can leverage to get more of the right kind of cases

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PPC Management

If you do any sort of Google search for your city name and area of practice there’s a great chance you see a litany of ads in the search results, all from various competitors in your area. These ads are what’s known as pay-per-click ads (usually notated with ‘ads and at the top of most Google searches) and they are a wildly effective way to generate leads for your law practice.

Why Launch A PPC Campaign?

The beauty of PPC is that, unlike SEO, you can turn your ads on immediately. There’s no waiting for a search engine algorithm to scan your site and slowly move it up Google’s rankings. If a well managed SEO campaign is the equivalent of growing your own garden to feed your family,PPC is the gourmet restaurant up the street that is open 24/7. A well managed, efficient PPC Campaign is a great idea in a number of scenarios:

Your law firm just launched a new web site

Your firm’s web site does not have the SEO rankings to generate business

You want to target a time sensitive type of client and don’t have time to rank organically

You have good rankings but need more leads and clients to keep your associates busy

OR
(most commonly) you need leads YESTERDAY

Benefits Of A PPC Campaign

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Immediacy

Start getting leads today!

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Highly Targeted

Specify every aspect of the audience you want to see your ads from their geographic location, to the time of day they are searching, to the keywords they type.

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Quantifiable

PPC allows you to track every aspect of your campaign (form submissions, phone calls, downloads, website visitors) to determine the true value the campaign is delivering.

Flexibility

You can start small and scale your budget as you see the results you’re looking for.

What Makes A
PPC Campaign Successful

Every attorney knows a colleague who swears by PPC and another who is sworn against it. Why such extreme opinions if PPC is so beneficial?

It’s because when managed correctly, a PPC campaign can breath precious life into your practice and provide a massive return on your investment. When mismanaged however, it get’s expensive quickly with little to show for it. While there is an abundance of minutiae behind each campaign, the key behind a successful PPC campaign (in our experience) lies in these metrics:

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Click Through Rate

This is the percentage of people who see your ad who click on your ad. The higher the percentage the better for your campaign. Google doesn’t make any money unless your ad gets clicked on so they give a lot of benefits (like lower click pricing) to law firms who write compelling ads.

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Conversion Rate

All the clicks in the world are worthless (and cost prohibitive) if you don't generate qualified leads as a result. Focusing on conversions is one of the ways to ensure you get a positive ROI from your campaign

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Cost Per Acquisition

This is how much you need to spend to generate a client. Without question, cost per acquisition is the most important metric for every law firm using PPC to get legal clients.

Granted, so much goes into optimizing these three high level metrics that we don’t want to oversimplify PPC. To avoid wasting money, our recommendation is that you either have 1-2 hours a day to devote to learning and managing your PPC campaign OR that you hire a Google Adwords Certified Partner (like us!) to manage the campaign for you.

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what makes us different?

The Elite Difference

We are metrics driven organization that relies on data and facts to make decisions, not hunches. We have managed millions of dollars worth of PPC spend and as a result, we have a fundamental understanding of what works for lawyers and what doesn't.

Despite that knowledge we are always testing our assumptions to ensure that the best idea always wins.

In addition to our experience we also provide the following with every PPC campaign:

Meticulous conversion tracking

This means we can track conversions down to the specific keywords to make sure your money is allocated to the areas driving your practice.

Responsive
Reporting

We create custom, easy to understand reporting that’s viewable on any device and focuses on the metrics that are important to you

Expert
Phone Support

Have a question about your campaign and want an answer from an expert? Simply call our support number and you’ll speak with a Google Certified Professional who can answer any question regarding your account.

Why PPC Is Right
For
Every Attorney

Since you can start a Google Adwords campaign for as little as $100, there is little to no reason why every law firm and/or attorney doesn’t run a PPC campaign to drive more leads to their practice.

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In addition for any new Google Adwords client, we can offer $100 in free advertising as a
Google Certified Partner.

If you’re looking to drive more clients as quickly and efficiently as possible, fill out the form on this page or give us a call for a free consultation.

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talk with someone who actually gets it…

Free Consultationwith an
Actual Legal Marketing Expert

We don’t staff sales people. Fill out the form to talk with a veteran marketing expert.

700 Lavaca #700
Austin
Texas
78701
United States of America