We’re veterans in both the internet marketing world, and the legal industry. You’ll quickly see why our clients dominate on the web.
We’re veterans in both the internet marketing world, and the legal industry. You’ll quickly see why our clients dominate on the web.
Know exactly what you’re paying for, and exactly what we’re doing at all times. We’ll never leave you in the dark, or hide behind sales jargon.
Customer service is extremely important to us. Work directly with an actual marketer, not a sales person. We’re here for your questions.
See how Elite has helped our clients dominate their market areas.
Markets: NYC, Brooklyn, Bronx, Los Angeles, San Diego, San Francisco
Practice Area: Personal Injury
Problem: Client is one of the largest PI Firms in the country with offices in over 12 locations in the most populated and competitive markets on both the East and West Coast. Despite a tremendous brand and substantial marketing efforts, client was having issues ranking organically in all of their respective markets on Google.
Difficulty level: 
Solution: Elite provided a website that improved dramatically on the SEO of each respective location by building silos that made it easier for Google to index and rank their pages in these competitive markets. This, paired with a targeted content and link acquisition strategy, helped to slowly improve organic visibility across all their locations.
OTV* OTV* OTV* Increase OTV* Local Navigational*OTV is for Ahrefs Organic Traffic Value. A metric designed to measure how valuable a websites organic traffic is.
Markets: Chicago, IL
Practice Area: Personal Injury
Problem: To start, Chicago is the most competitive PI market in the US based on the number of competitors and the required DR/UR required to rank for the top terms in this market. Their organic presence for their top terms was on pages 2 and 3 in most cases which resulted in poor organic new case volume. Compounding issues, Client’s Google Business Profile had been suspended by Google.
Difficulty level:
Solution: Elite provided an SEO optimized website that had increased page load speeds and improved technical SEO. This along with ongoing SEO services, improved clients rankings to dominant positions for the highest volume search terms. While working rigorously with Google to get clients’ Google listings reinstated, we created a new listing and helped collect reviews so the client had at least a branded presence on Google Maps. Client’s original listing was reinstated after 60 days and we then worked with Google to consolidate the reinstated listing with the new listing in order to consolidate all reviews.
OTV* OTV* OTV* Increase*OTV is for Ahrefs Organic Traffic Value. A metric designed to measure how valuable a websites organic traffic is.
Markets: Woodbury, Minnesota
Practice Area: Criminal Defense
Problem: Even when the website held a good DR of 15 when Elite started its SEO services, the website wasn’t optimized for the main locations the client wanted to be visible online. Because of this, the client wasn’t positioned even in the first 100 results on Google for criminal terms in Woodbury. Also, the blog wasn’t robust enough to show expertise and authority around criminal queries that people in Minnesota were actively searching every month.
Difficulty level:
Solution: Elite provided an SEO strategy for this client, building local SILOs to target specific terms in the areas the client wanted to be visible and have the majority of monthly searches from potential leads interested in the client’s services. Elite also applied a content strategy for informational terms to increase topical authority through the blog, targeting the most searched queries related to criminal matters in Minnesota and positioning the client as an expert source in the field.
OTV* OTV**OTV is for Ahrefs Organic Traffic Value. A metric designed to measure how valuable a websites organic traffic is.
Markets: Austin, TX
Practice Area: Criminal Defense
Problem: A DR of at least 21 was needed to rank for the most competitive criminal defense terms in Austin and the competitors in that area have been doing SEO for years. Elite started the SEO on this site with a DR of 3 and without any main term visible in the first results page of Google. The initial monthly organic visits were 37 and the organic traffic value was $568.
Difficulty level:
Solution: Elite strategized an SEO plan to improve rankings focusing on optimization on-page, topical authority and site structure, while a solid off-page strategy took place to get local mentions from listings and high-authority domains. The main pages lacked content that could satisfy the user’s intent, so Elite expanded these pages based on what could be helpful for the user. The client’s unique selling points were showcased and various CTA’s were placed on the landing pages to improve conversions.
OTV* OTV**OTV is for Ahrefs Organic Traffic Value. A metric designed to measure how valuable a websites organic traffic is.
Markets: Austin, TX
Practice Area: Family Law
Problem: Austin is one of the most competitive markets to appear on the first page of Google in the US for family law terms. Just the keyword “Austin divorce attorney” has over 1,3K searches per month. The majority of the competitors have a domain age older than 15 years, and some of them have offices across Texas, so they have held an online presence in many different cities for years. This client was also struggling with being positioned as an expert authority in the field since some of the blogs were not aligned with the user’s search intent.
Difficulty level:
Solution: In order to improve the authoritativeness of the site, Elite coordinated a PR campaign to gain authoritative mentions from high-end publishers. The creation of a tool to calculate child support in Texas based on a formula approved by the client was an off-page strategy that helped obtain organic backlinks, promote the client’s presence across Texas, and satisfy the user’s intent with this helpful asset. The client was provided with ongoing SEO services that improved their rankings to dominant positions for the highest volume search terms in Austin.
OTV* OTV**OTV is for Ahrefs Organic Traffic Value. A metric designed to measure how valuable a websites organic traffic is.
We market some of the nations top firms in the following practice areas:
We build brilliant websites that include all the modern day features you’ll need to impress and convert visitors into clients.
Nobody looks on the second page of Google to find a law firm. We create proven search engine marketing campaigns that put our clients at the top of search engines.
If you’re looking to make your phone ring now, pay-per-click and display advertising is your best bet. Paired with search engine optimization, you’ve got a recipe for success.
We know how to get you covered in local & national media, and legal specific publications. We’re one of the few with real experience with legal PR.
Social media is driving so much traffic it is almost outperforming traditional information search. Its important to keep up with the pace that the world is changing.
Ads are now being prioritized by the importance of their local relevance. The more your local clients interact with your business will give you the rankings you need.
Elite Legal Marketing is proudly a Google Partner. We’ve been certifiedin both search and display advertising. There’s so much that goes into a successful Legal SEO campaign from a technical perspective; a highly targeted sound strategy based on firm goals, meticulous on-page SEO, high quality links going to your website (sorry for that, no more SEO jargon, deal?). While we excel in those areas, that’s not what truly separates our lawyer SEO services, or our web design.
Our competitive drive and the gratification that comes from seeing our clients be successful. Our clients’ success keeps us up at night, it frequently inspires 3AM skype sessions internally… in short we are relentless in doing whatever it takes to get the law firms who hire us great results. In an industry full of hyper-competitive, highly ambitious law firms and lawyers all clamoring for visibility online, you need a SEO company that will tirelessly labor to give you an edge in your market. That company is Elite Legal Marketing.
We know there’s no shortage of law firm marketing agencies around. We designed Elite Legal Marketing to be a better experience for attorneys who take their marketing seriously, eliminating the annoying problems that lawyers commonly experience while working with other agencies. Here are 3 things, that we believe, set us apart from the other lawyer marketing firms out there.
What’s the real value of your marketing agency if your biggest competitors can hire them as well once they recognize your success? Elite works with one client, per market/practice area to make sure we remain your firm’s competitive advantage.
What is your marketing company really doing for you? Most can’t answer that question. Here at Elite, you’ll get a monthly report with deliverables and progress. If you have a question, we’ll answer it, in a way you can actually understand.
It may sound cheesy, but we take a lot of pride in the product we put out. We receive a lot of referrals from clients who are thrilled with the work we’ve done for them. That’s extremely important to us. If we take the project, it will be brilliant.
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