Law Firm SEO in Philadelphia

In a city that’s almost 350 years old with a population of 1.5 million, established businesses competing for consumer attention is nothing new. A strong online presence for your Philadelphia law firm is necessary. This is where law firm SEO (search engine optimization) comes into play. 

SEO for Philadelphia law firms is key, and Elite Legal Marketing can help. Reach out to our team to discuss the importance of local SEO and how our Philadelphia legal SEO marketing agency can benefit your firm.

 

Why Does SEO for Philadelphia Law Firms Matter?

By optimizing your website and digital marketing, you increase your Philadelphia law firm’s visibility and rank in local search results. If you still believe in the “traditional” mentality of lawyer marketing, consider the following:

  • Mobile searches for law-related services have grown by 215% over the past two years, Forbes reported. 
  • According to a survey conducted by FindLaw, 74% of people looking for an attorney use online resources. 
  • The legal industry has one of the highest cost-per-click (CPC) or pay-per-click (PPC) rates in Google AdWords, Local IQ reported.
  • According to a study by Moz, websites that appear on the first page of search results receive over 90% of traffic, while those on the second page receive less than 5%. 
  • The top organic search result on Google receives over 30% of all clicks, according to WebFX.

We Develop Effective Strategies for Philadelphia Law Firms

At Elite Legal Marketing, we understand the unique challenges that law firms in Philadelphia face when it comes to SEO. Our team of experts specializes in helping law firms develop robust strategies that drive organic traffic and generate leads. We take a comprehensive approach that includes keyword research, website optimization, content creation and promotion, and ongoing monitoring and analysis.

Creating Fresh, Optimized Content

High-quality, informative content is key to attracting and engaging potential clients. Our highly trained legal content writers will create compelling blog posts and landing pages that not only provide valuable information to your target audience but also optimize your content with crucial keywords. 

Researching Keywords

One of the first steps in developing an SEO strategy for your Philadelphia law firm is conducting thorough keyword research. We identify the most relevant keywords and phrases that potential clients are using to find Philadelphia law firms like yours. By targeting these keywords, we boost your visibility and attract your target market.

Constant Monitoring

SEO is an ongoing process, and it’s important to continuously monitor and analyze the performance of your website. Our team will provide regular reports and insights, allowing you to track your website’s progress, identify areas for improvement, and make data-driven decisions. We’ll also stay updated on the latest SEO trends and algorithm changes to ensure that your website remains optimized and competitive in the ever-evolving digital landscape.

Optimizing Your Website

Having a sharply honed website is no longer “optional.” Our team will conduct a thorough audit of your online presence, and optimize your site’s structure, meta tags, URLs, and content to cater to search engine algorithms. This includes targeting local searches above all else and ensuring your site is mobile-friendly.

Local SEO: Ensuring Potential Clients Find You

As a Philadelphia law firm, you want to attract visitors and leads from Philadelphia. Local SEO focuses on improving your law firm’s online visibility in the right area. Here are some key aspects of local SEO that Elite Legal Marketing employs:

NAP Consistency

NAP stands for Name, Address, and Phone number. Consistency in your NAP information across all online directories, social media profiles, and your website is critical for local SEO success. Inconsistent or incorrect NAP data can confuse search engines (and potential clients), negatively impacting your ranking. Our team will conduct a thorough audit of your online presence to ensure NAP consistency.

Local Directories

Local directories are so easy to overlook, but they have a ton of weight in local search results. Listing your law firm in local directories and citation sites can significantly improve local search rank. These directories include platforms like Yelp, Yellow Pages, and Avvo. 

Online Reviews

Positive online reviews not only build trust with potential clients but also play a significant role in local search rankings. Our team will help you develop strategies to encourage satisfied clients to leave reviews on platforms like Google, Yelp, and Avvo. We’ll also monitor and respond to reviews to maintain a positive online reputation for your firm.

Google My Business Listing

Creating and optimizing your Google My Business (GMB) listing is essential for local SEO. Your GMB listing will appear in local search results and include important information about your firm, such as your address, phone number, business hours, and customer reviews. Our team will ensure that your GMB listing is complete, accurate, and optimized with relevant keywords to improve your local search rankings.

 

Link building That Doesn’t Put Your Reputation at Risk

Some digital marketing agencies use shady “black hat” SEO tactics like spammy blog commenting that can actually get your site penalized by Google. It’s crucial to approach link building carefully and only hire a reputable Philadelphia law firm SEO agency. At Elite Legal Marketing, our ethical and effective link-building practices comply with search engine guidelines. Here’s how we do it:

Content Marketing

Our legal marketing writers create well-researched and eye-catching content that attracts organic backlinks. We promote your content strategically to make sure it is seen by relevant audiences. We believe in the power of top-notch content. 

Guest Blogging

Guest blogging allows you to share your expertise, build your firm’s online reputation, and acquire powerful backlinks. We will identify reputable legal blogs and publications that accept guest contributions and develop high-quality guest posts for you. All you need to do is focus on practicing law.

Local Linkbuilding

Online networking with other local businesses and professional organizations can lead to sought-after backlinks that boost search rank. Our team considers partnerships, sponsorships, and collaborations that can not only improve your SEO but also enhance your firm’s offline visibility in Philadelphia.

Vigilant Monitoring

Regular monitoring of your law firm’s online presence is important for removing duplicate content and low-quality links that harm your SEO. We take prompt action to ensure your firm’s online reputation stays intact.

 

Hire the Best Philadelphia Legal SEO Marketing Agency

If your law firm wants to get to the top of Philadelphia’s search rankings, here are the questions you need to ask the legal SEO agencies you speak to:

  • How do you stay updated on the latest SEO trends and algorithm changes to ensure our law firm remains competitive?
  • What metrics do you track, and how will you measure the success of our SEO campaigns?
  • Can you provide examples of law firms in Philadelphia that you have successfully worked with?
  • What specific strategies do you employ to improve local search rankings for Philadelphia law firms?
  • Do you have experience with the legal industry, and are you familiar with the specific challenges that law firms face when it comes to advertising?

Need Law Firm SEO in Philadelphia?

If you’re ready to take your Philadelphia law firm’s online presence to the next level and attract more qualified clients, contact Elite Legal Marketing today. Our team of SEO experts specializes in developing effective strategies that drive results. Let us help you achieve success in the digital landscape of the legal industry. To schedule a no-pressure discovery call with us, contact our offices today to get started.