Are you an attorney? Do you work for a law firm in some other capacity? If you answered yes to either question, you may be fully or partially responsible for creating and carrying out a comprehensive marketing strategy. Law firm marketing encompasses a variety of tasks and responsibilities. For exam [...]Read more
Your website design has a directly impact on search results. If you’re familiar with the term “SEO,” then you’re probably also familiar with the term “keyword.” Keywords are major components of SEO for lawyers, but they are not the only ones. If your law firm website design is poor, keyw [...]Read more
Your call-to-action (“CTA”) is the most important piece of information you can have on your website. It tells your visitors what to do and entices them to become a client (or at least an email subscriber). Of course, people do have short attention spans so you need a call-to-action that stands o [...]Read more
For your law firm to grow and thrive, clients need to be able to find you. At one time, that meant simply listing your firm in the phone book and possibly even paying for an ad. However, the Internet has changed the way consumers look for information. With so much competition for online search ranki [...]Read more
There are lots of aspects of SEO you have to take into account. On and off page optimization have to be considered. But just because you address every area of your SEO campaign doesn’t mean that you’re doing everything right. The chances are you are making mistakes. This guide is going to go in [...]Read more
Reach out to an actual veteran legal marketer, not a sales person.