Career paths in the legal industry, like every many other industries are in a state of change. For ages, the the typical career path for lawyers went something like this; Finish law school Pay your dues for years at larger firm with the hopes of becoming a partner Eventually see your name on the sig [...]Read more
What type of marketing techniques did you rely on in 2016? Were you happy with the results? Are you looking to improve your performance this year? Regardless of what you have done in the past, it’s important to keep one eye on the future. There’s nothing wrong with focusing on what generated the [...]Read more
For your law firm to grow and thrive, clients need to be able to find you. At one time, that meant simply listing your firm in the phone book and possibly even paying for an ad. However, the Internet has changed the way consumers look for information. With so much competition for online search ranki [...]Read more
Consumer Internet use is no longer confined to desktop and laptop computers. As smartphone usage has grown, so has the way people interact with information, whether they’re looking up a great restaurant or searching for reviews before making a purchase. In addition to creating mobile-optimized web [...]Read more
Email is one of the best ways to reach out to customers, giving businesses the opportunity to bring in more sales. However, as the medium has grown in popularity, brands face increasing challenges to be heard over all of the noise. The average office worker receives 121 emails each day, leading many [...]Read more
Reach out to an actual veteran legal marketer, not a sales person.