If you run multiple offices for your firm, you already know how difficult it can be to coordinate the cases you are working on. If you have decided to take on the task of legal content marketing, you will find the process will not be any easier. When managing your content marketing strategy from mul [...]Read more
An issue I often come across with law firms is how to attract more of the types of cases they really want. While I understand that it’s anecdotal, I’d like to share a personal experience of how an attorney gained my family as a client, while some other firms did not. Recently my family [...]Read more
As more firms begin to invest in online marketing as a way to generate clients, you see more and more “legal seo” companies coming out of the woodwork claiming their mouse trap is better than the other guys. It’s my experience that most attorneys fall into 2 categories. Either they spend a ton [...]Read more
While perusing the second and third pages of Google for a popular legal keyword here in Austin, I noticed an abundance of lawyers who never seem to graduate from these pages. As an SEO specialist, it is my job to know what everyone in a particular legal niche is doing (SEO wise) and pave a […]Read more
Reach out to an actual veteran legal marketer, not a sales person.