Most of our clients hire us with the goal in mind of making their phone ring more often. Ultimately however, what our clients really care about is getting new clients that they can attribute directly to our marketing. As you might imagine, what’s critical in making that happen is measuring the amo [...]Read more
Career paths in the legal industry, like every many other industries are in a state of change. For ages, the the typical career path for lawyers went something like this; Finish law school Pay your dues for years at larger firm with the hopes of becoming a partner Eventually see your name on the sig [...]Read more
If you run multiple offices for your firm, you already know how difficult it can be to coordinate the cases you are working on. If you have decided to take on the task of legal content marketing, you will find the process will not be any easier. When managing your content marketing strategy from mul [...]Read more
An issue I often come across with law firms is how to attract more of the types of cases they really want. While I understand that it’s anecdotal, I’d like to share a personal experience of how an attorney gained my family as a client, while some other firms did not. Recently my family [...]Read more
As more firms begin to invest in online marketing as a way to generate clients, you see more and more “legal seo” companies coming out of the woodwork claiming their mouse trap is better than the other guys. It’s my experience that most attorneys fall into 2 categories. Either they spend a ton [...]Read more
Reach out to an actual veteran legal marketer, not a sales person.