Most of our clients hire us with the goal in mind of making their phone ring more often. Ultimately however, what our clients really care about is getting new clients that they can attribute directly to our marketing. As you might imagine, what’s critical in making that happen is measuring the amount of calls that […]
Blog BusinessCareer paths in the legal industry, like every many other industries are in a state of change. For ages, the the typical career path for lawyers went something like this; Finish law school Pay your dues for years at larger firm with the hopes of becoming a partner Eventually see your name on the sign […]
Blog Business MarketingMost negative experiences business owners have with SEO fall into some variation of the two following scenarios: Scenario A: Month 1 SEO Service: You pay your bill, no results Month 2 SEO Service: You pay your bill, no results Month 3 SEO Service: You pay your bill, no results Scenario B: Month 1 SEO Service: […]
SEOOne thing we learned very early on in our business, is that for clients in large cities who are in a competitive legal area of practice (and let’s face it, there are very few that aren’t competitive), it’s very difficult to get 1st page rankings. You need to do everything correctly from building the correct link profile, […]
SEOA friend and client of mine, Dustin, forwarded an email he got the other day with the note: Hey I think I’m going to fire you and hire these guys!!: Dear Sir/Madam, I would very much like to help your web page achieve first page rankings. Our is happy to produce #1 results for your highest […]
SEOWhat type of marketing techniques did you rely on in 2016? Were you happy with the results? Are you looking to improve your performance this year? Regardless of what you have done in the past, it’s important to keep one eye on the future. There’s nothing wrong with focusing on what generated the best results […]
MarketingAre you an attorney? Do you work for a law firm in some other capacity? If you answered yes to either question, you may be fully or partially responsible for creating and carrying out a comprehensive marketing strategy. Law firm marketing encompasses a variety of tasks and responsibilities. For example, there is no replacement for […]
SEOWhen it comes to the wonderful world of social media marketing, there is no shortage of opportunity. As a small business owner, entrepreneur, or business professional in general, there is no better time than now to focus more time, money, and resources on social media marketing. Consider this statistic (shared by Business 2 Community): Of […]
Social MediaYour website design has a directly impact on search results. If you’re familiar with the term “SEO,” then you’re probably also familiar with the term “keyword.” Keywords are major components of SEO for lawyers, but they are not the only ones. If your law firm website design is poor, keywords might not help you rank […]
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