What type of marketing techniques did you rely on in 2016? Were you happy with the results? Are you looking to improve your performance this year? Regardless of what you have done in the past, it’s important to keep one eye on the future. There’s nothing wrong with focusing on what generated the best results […]
MarketingAre you an attorney? Do you work for a law firm in some other capacity? If you answered yes to either question, you may be fully or partially responsible for creating and carrying out a comprehensive marketing strategy. Law firm marketing encompasses a variety of tasks and responsibilities. For example, there is no replacement for […]
SEOWhen it comes to the wonderful world of social media marketing, there is no shortage of opportunity. As a small business owner, entrepreneur, or business professional in general, there is no better time than now to focus more time, money, and resources on social media marketing. Consider this statistic (shared by Business 2 Community): Of […]
Social MediaYour website design has a directly impact on search results. If you’re familiar with the term “SEO,” then you’re probably also familiar with the term “keyword.” Keywords are major components of SEO for lawyers, but they are not the only ones. If your law firm website design is poor, keywords might not help you rank […]
SEO Web DesignYour website is your business card. As such, you need to make sure it includes all the pertinent information about your law firm. There are no hard and fast rules you have to follow for your attorney website design. However, generating leads and building trust with prospective clients on your website isn’t easy. Law firm […]
Web Design
Websites are a valuable marketing tool in the digital age of branding law firm. More people use the internet to find information about law firms and virtually all other company than ever before. But, if you think that any standard law firm website design will attract visitors, then you’ve got another thing coming. A variety […]
Web Design
Your call-to-action (“CTA”) is the most important piece of information you can have on your website. It tells your visitors what to do and entices them to become a client (or at least an email subscriber). Of course, people do have short attention spans so you need a call-to-action that stands out. That is where […]
SEO Web Design
Content marketing is a must for any business. Having an online presence is crucial to survive in a crowded marketplace and content marketing is one way to stand out in the crowd. When it comes to marketing for law firms, there is a big difference in strategy. Legal content marketing is unique in many ways. […]
Blog Content
If you run multiple offices for your firm, you already know how difficult it can be to coordinate the cases you are working on. If you have decided to take on the task of legal content marketing, you will find the process will not be any easier. When managing your content marketing strategy from multiple […]
Business Content
For your law firm to grow and thrive, clients need to be able to find you. At one time, that meant simply listing your firm in the phone book and possibly even paying for an ad. However, the Internet has changed the way consumers look for information. With so much competition for online search rankings, […]
Marketing SEO