Websites are a valuable marketing tool in the digital age of branding law firm. More people use the internet to find information about law firms and virtually all other company than ever before.
But, if you think that any standard law firm website design will attract visitors, then you’ve got another thing coming. A variety of issues can make your website “user-unfriendly,” unreadable, or just plain clunky.
We’re here to let you know what might be keeping you from optimizing your website.
Everyone has a mobile device these days, and most of us use ours to search for anything and everything. But, website designs are not always optimized for those mobile devices. The smaller displays on mobile screens can distort images, mess with text, and otherwise make your website design look unprofessional.
That’s why it’s important to look for a responsive website design for your law firm. A responsive website design is one that recognizes the size of the screen and adjusts accordingly.
This makes your website friendly for both mobile and desktop users, and you won’t run the risk of losing a potential client because they can’t decipher what you’re trying to convey. Remember, though, that making your website mobile friendly isn’t just a matter of making a simple tweak. Finally, not having a mobile-friendly design is likely to get you penalized by Google, resulting in less traffic to your website.
A wealth of information is all fine and dandy, but if there’s no call to action, your customers might not be inclined to do anything. Legal website design requires clear and distinct calls to action.
Clarify what types of services you offer and give them a phone number or a contact form that they can use immediately. Offer something that will hook your customers so that they will feel compelled to contact your firm.
Without a call to action, all you have is a bunch of information. Clients need to know why and how they should contact you.
There’s nothing worse than a website that doesn’t have an obvious way to contact the business. The same is true for law firm website design.
While it’s always good to have a dedicated “Contact” page, it’s also in your best interest to just keep your contact info visible somewhere in virtually every page. Let’s say a potential client is ready to solicit your business. Will they be able to contact you based on the information of the page they’re on?
Clients who have to go on a wild goose chase to figure out how to get a hold of your business are much less likely to give you their business.
No content is bad, but bad content is worse. Poorly-written details that contain grammatical errors or misinformation will send your prospective clients to another law firm. You also need to keep in mind that legal content writing is very different than regular content writing.
On top of that, any lawyer’s website design should contain a blog whose information adds value and insight. You might think a blog in itself is good enough, but a valueless blog can actually turn people away…or at least keep them from coming back.
Be sure that your content is professionally written and actually informs readers.
Search engines such as Google are the gatekeepers to the success of your website. If you don’t optimize your firm’s website design for search engines, then you may not see a lot of traffic.
Keywords, relevant and valuable content, and consistent updates are all keys to keeping yourself at the top of any Google search. For instance, a personal injury lawyer in Dallas would want to include the fact that they were a personal injury lawyer in Dallas in the content of their website.
In addition to all that, a static website will keep you from the Google success you need. Be sure to update blogs, services, and even the homepage every once in a while to ensure that Google understands your website is an active one.
Is your website design costing you business? Contact us to find out how we can help.
CEO and co-founder Brian Gomez has over 15 years of experience creating and executing winning internet marketing strategies for law firms in hyper-competitive markets. He specializes in digital marketing, SEO, web development, PPC, content marketing and conversion optimization. He is passionate about providing exceptional service and results.
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